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Welcome to AuburnBusiness.com. We are a professional online marketing company for local business. We help local businesses get found in their local market by using search engine optimization strategies that produce high search engine results. Our goal is for our client to have multiple listings on the front page of Google for their main keywords.  With more than 20 years of business experience, our team has helped multiple companies to achieve first page search engine ranking results. We want to help you get your local business online – where the $Money$ is.

Local Marketing for Land Surveyors

Yes, this article is kind of bragging. It’s also trying to let those of you who are in the professional services business (like Engineers, Land Surveyors, Attorneys, Accountants, Home Builders, Business Consultants, etc) know that this online marketing method works.

The below image is a screen capture from Google from yesterday (October 4th, 2013) which shows a Google search results page for “alta survey alabama.” This is a very lucrative keyword. A typical ALTA survey will bring in anywhere from $3,000 to $7,000 for a local land surveyor. You’ll note that four websites that we have developed and leased to local surveyors ALL rank on the front page for this term.

local marketing for land surveyors - alta survey alabamaNotice also the amount of money that the other folks are spending for Adwords for this term – anywhere from $27 to $250 per DAY. So, are you getting your moneys worth from your local marketing efforts? If not, give me a call at (888) 316-4124.

Success Formula – Failure is Only Feedback

Below is an article I came across from a few years back by Jerry Clark. Still relevant for you AND I.

FAILURE IS ONLY FEEDBACK…by Jerry Clark

No Failure Only FeedbackTo start we need to review The 5 Step Success Formula that Never Fails… In a nutshell, here are the five steps…

  1. Know the Results You Seek: There is much Power in Clarity.
  2. Get Busy: This means Take Action.
  3. Have Awareness: This means being aware of what is working and what is not working.
  4. Be Flexible: This means that you want to stay focused on the results you desire; however, be willing to change your approach if necessary.
  5. Keep Charging: This means Go, Go, Go!!!

The reason I bring this up now – is because I’ve noticed how some people take the time to know their outcome and they may even start to take some action and then they miss the boat during the third phase… Having awareness of what is working and what is not working…

customer service failureIn other words, they may have a setback and instead of viewing the results as Feedback, they view it as Failure… Quick example so we can easily distinguish the two… You haven’t had any water in a while and so your body begins the process of signaling you by creating a dry throat… That’s called Feedback… Now, let’s say that a person gets a dry throat and decides to commits suicide as a result of it… That’s called Failure… I know that I didn’t have to be that dramatic; however, I want you to understand that this is what a lot of people do in their Network Marketing business… They get started in their new Network Marketing business and get really excited so they go and “Fire hose” or “Data Dump” on their friends and relatives… After they are done with a 2 hour seminar on their products and opportunity, their friends and family just sit there with glazed looks over their eyes as if they were in a coma or they simply turn around and run the opposite direction as fast as they can…

Then the new distributor takes this as personal rejection and gets their distributor kit, wipes off all fingerprints, and hides it under the bed so no one will know they ever got started… Many of them quit by committing what I called “Network Marketing Suicide”… You will find their names amongst the other hapless souls in the MLM Cemetery… Instead, they could have taken the reactions of their friends and family as Feedback because that’s all it was anyway. They could have examined what they did and sought counsel from their successful upline leaders to see what the challenge could have been and how they could improve… Or they could have even asked their friends and family… They could say something like, “Hey John, as you know I’m just getting started with my new business and I can understand and appreciate that it’s not for you right now. However, could you do me a favor by telling me why you almost fainted after I explained the products and opportunity to you? I’m new to this and it would be really helpful to me. And since you’re my cousin, I know you will be sincere and honest with your feedback.”

Something like that would suffice and you will be surprised at what you discover… People truly want to help you; however, you have to be willing to see the so-called Failure as nothing more than Feedback… Feedback that can be used to make finer distinctions and eventually assist you in creating massive success… All of the great inventions that we benefit from today came as a result of the inventor seeing “Failure” as nothing more than Feedback… What Would You Attempt to Do If You Knew You Could Not Fail?The automobile, airplane, light bulb, even this concept of Network Marketing… Wow… So the quickest way to success is to get massive amounts of Feedback as soon as you can and use it as the Stepping Stones to your Super Success…

So go out there and “Fail your way to the Top!” because FAILURE IS ONLY FEEDBACK… That’s it for now…

Until Next Time…

Go, Go, Go!!!

 

Image Templates for Social Media Sites

I recently found this information online that might help you as you setup your various social media profiles. It is very important to make these as complete as possible.

The Ultimate Complete Final Social Media Sizing Cheat Sheet LunaMetrics

Brought to you by the LunaMetrics blog.

Call Keith at AuburnBusiness.com at (888) 316-4124 to discuss how these social media sites can be incorporated into your online marketing campaign and bring you more business and phone calls.

Google Increases Their Dominance of Searches

Google sites increased their lead over the other search engine choices in the marketplace. comScore, a leader in measuring the digital world, released their January 2013 U.S. Search Engine Rankings. Google gained 0.3% to claim 67% of the search engine searches. Microsoft trails WAY behind with 16.5% and Yahoo with 12.1%. Technically Yahoo and Bing are both driven by the Bing search engine but stats are apparently still kept separate.

Overall there were approximately 19.5 Billion searches conducted in January, which was an overall increase of 11%. Google captured 13.1 Billion of those searches, also up 11% from December 2012.

Worldwide Google is still the hands down winner with 65.2% of the searches in the World in December 2012. The Chinese Baidu search engine comes in second with only 8.2%. The rest are Yahoo (4.9%), India’s Yandex (2.8%), Microsoft (2.5%), and Other at 16.3% total. The news here is that Yandex jumped ahead of Microsoft for the first time.

If you only count UNIQUE searchers then Google leads the World by a whopping 76.6% of the searches.

Now, what does all of that mean, other than proving to you that I’m impressed by stats? It means that, as I say regularly, we optimize for Google and let everyone else find us naturally. No reason to waste too much time on the also ran unless you’re just having trouble finding something to do to get you out of those weekend chores.

Call Keith at (888) 316-4124 Today to discuss your local online marketing campaign in order to get you found on the front page of Google.

Firing Up Google Alerts!

As you are starting your search engine and social media training, you most likely bumped into terms like 'mentions', 'likes' and 'conversations'. And most experts’ advice includes setting up Google Alerts for your business and the major keywords associated with your business.

 

Google Alerts is an easy way for you to stay up-to-date on the 'mentions', 'likes', and 'conversations' of your business. It could be all about your business– what people are saying about it and how they are saying it; all of those sites that are linked to it, quoted it, liking your business or even complaining about it. This is called “relationship management.” Or, it could be related to your keyword search terms that are associated with your business products or services.

 

Google Alerts monitors your relationship between your business and the people through social media and even your competition. And what makes it more powerful is that you can have all of this information on any specific keyword at any time of your choice sent right to your email address.

 

And to get started is easy as One Two Three.

 

Go to http://google.com/alerts where you will see a page similar to this:

 

Google Alerts

 

If you have a Google account, you should use it to sign in — and if you don’t, simply fill out the form that you’ll find on the Google Alerts homepage. They fields are as follows:

 

Search Query

Enter your preferred search keyword terms you want to track. Most Google Alerts Users suggest starting with the name of your business, or key persons who are likely to be quoted in the media or keywords relevant to your business. You can also string similar terms together here using the 'OR' operator. (eg. [“bookkeeping” OR “small business bookkeeping” OR “outsource bookkeeping tasks”])

Other examples are:

dolphins football – limits your search to dolphins that are not football related

salsa dance class – gives you the tasty kind of salsa

The Cat in the Hat Green Eggs and Ham – this would give you results with BOTH of these terms

The Cat in the HatOR Green Eggs and Ham – this would give you results for EITHER of these terms

 

Result Type

Choose from News, Blogs, Web, Comprehensive, Video, Groups, or Everything on type of search.

 

Google defines the following as:

A 'Blog' alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search.

A 'Video' alert is an email aggregate of the latest videos that contain the search terms of your choice and appear in the top ten results of your Google Video search.

 

The new types that were added are:

A 'Discussions' alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Discussions search.

A 'Books' alert is an email aggregate of new books that contain the search terms of your choice and appear in the top fifty results of your Google Books search.

A 'News' alert is an email aggregate of the latest news that contain the search terms of your choice and appear in the top fifty results of your Google search.

An 'Everything' alert is an email aggregate encompassing all options above mentioned that contain the search terms of your choice and appear in the top ten results of Google Search.

 

How Often

This depends on how often you will want to receive an alert. Google Alerts can send your alerts as soon as it finds a match to your search terms, as-it-happens, daily, or once a week. If you like to keep up with “breaking news,” select as-it-happens. If you’d rather take a certain time each week to review this, select weekly.

 

How Many

Try “only the best results” first and if you’re not getting enough returned content, expand it to “all results” to get any mention. But, for some keywords, be prepared for an overload of information.

 

Your Email Address

This needs no Google account. Any email address will do. But a Google account can give the convenience of having the Alert Management options.

 

When everything is filled out, click on the 'Create Alert' button. Google will then send you a confirmation email with a link to activate your Alert.

 

When you start receiving Google Alerts, some information might seem not particularly useful to you or it may be mixed in with the information that is relevant to your business—you can edit your search terms to refine the results that Google sends to you. Google users suggest using Google search limiters, like quotation marks, or operators like “AND”, “OR”, or “-“ to narrow the content of your alerts. You can visit this link to find more ways to craft your search queries.

Keyword Research 101 – Using Google Adwords Keyword Tool

When people use a phrase or a term when they search Google or other search engines to look for a particular product, service or information, the businesses who sell those products or services would want to be found on Google’s page one, above millions of others. For this to happen, one must know which of these phrases or terms – called keywords – will be used by the most people to search for that product or service. Identifying these most common search terms and the search volume in a given period is called Keyword Research.

If you’re a beginner in SEO (Search Engine Optimization) and bumped into this article, I suppose you have already been reading a lot more about SEO, even before hitting this page, and been advised by most SEO beginner’s sites that targeting a good Keyword(s) is the key to a successful SEO campaign.

That is certainly true and you’ve come to the right page to learn the basics of Keyword Research. You may know something about this, but we’ll start with the Basics.

There are a handful of Keyword Research Tools one can find. The most popular tool may be the Google Adwords Keyword Tool. It is an official product from Google, which gives us a traffic estimation of target keywords. It is an online free tool which allows you to see numbers and data from the most popular search engine, Google, and what people search on their sites. Many times the word YOU use for a product or service may not be what the “layman” uses during the search. For example, if you sell “deoxyribonucleic acid kits” you might be searched for more often as “DNA kits.” You must know these commonly searched terms if you want to be found by those looking for your product or service. The Google Adwords Keyword Tool will give you what your website visitors really use to search and how many people are looking for that term, both nationally and globally. Through this pertinent data, you can choose the most efficient keywords for your website.

Let’s have a look at this tool. When we go to http://adwords.google.com/keywordtool, we will be routed to the page that looks like the image below.

Google Adwords Keyword Tool

There will be times the page will ask us to type in a Captcha. We’ll just do so and click on Search. We’ll then set-up the options and filters by 1) clicking on Advanced Options and Filters before Finding Keywords. A page that looks like the image below will show up.

Set-up - Click on Advanced Options and Filters and Match Types

This column is for the 2) Match Types or the Keyword Matching Options. The three keyword matching options determine how we find keywords after the Keyword Tool is generated.

  • Broad Match allows us to find keywords on similar phrases and relevant variations.  For bloggers, broad match is useful but that again depends upon your blog type and target. This is good to use in the beginning to find lots of words you may not think of.
  • [Exact Match] shows the exact match for a keyword. An Exact Match is preferred when doing research for micro-niche site. Micro-niche sites are sites that target a very specific market.
  • “Phrase Match” shows the result for that exact phrase. For example if you searched for “blue jeans” you wouldn’t get “jeans blue” because that isn’t the same phrase.

There is also a detailed guide from Google Adwords to help us learn more with examples. We can choose a match type by ticking on the checkbox corresponding to your desired Match type.

And 3) Advanced Option, which adds more filters into our search. This depends on our target visitors. If we only want to check visitors from the United States for example, we will choose United States and English as Language. And we may leave other dropdown menus untouched. We then proceed to Finding Keywords.

Google Adwords Keyword Tool Columns and Set-up

On 1) Find Keywords section we put the main keywords we can think of. And by ticking on the check box, we will get all 2) related keywords to it. We can enter as many keywords as we like.

And before clicking on Search, we might want to use 3) Columns Options. This box allows us to select what we want displayed with our Keywords. For most users Competition, Global Monthly searches, Local Monthly Searches and Estimated Avg. CPC will be sufficient but you can test the other columns to see if they are useful to you.

4) The Competition column is a bit debatable to note. Google placed it to show relative competition among advertisers bidding on that keyword.  But some experts ignore it as it’s usually not very accurate. Regardless, it is placed there and it wouldn’t hurt us to have it.

5) Global monthly search shows the average of search for the last 12 months globally.

6) Local monthly search shows the search volume locally. Since we applied the filter for the USA as country we will probably notice a big difference between global and local search volume.

7) Approximate CPC (Cost per click) shows approximately what an advertiser would pay for a click in his ad. Most SEO experts recommend using this column to pick higher than average CPC keywords, which tells you where advertisers are bidding more, thus probably more valuable keywords.

We can freely choose any from these column options depending on the type of information we want. As we know more about SEO tricks and tips, we may be able to use and maximize all of the options this keyword tool offers.

These are the basic points we need to note when using Google Adwords Keyword Tool. Let us try one now as an example. Let’s say our target, for this trial purpose, is to find a high to medium traffic keyword. Before even putting a keyword to the Find Keyword section, did you question how to come up with a keyword to put in this space? Aside from, uhm, thinking and brainstorming myself, I usually use Google instant search to help me generate keyword ideas. I put in any keyword very closely related to a specific market to Google Search. And we have ‘land survey’. As I typed in land survey, look what Google suggests in the screenshot below.

Keyword Ideas using Google Search

Now, from these suggestions, we can then pick those that closely fit and are related: ‘land surveyor’ and ‘land surveying jobs’ . And below is another screenshot of the results.

Keyword Search Using Google Adwords Keyword Tool

Results show us the details for Broad Search type.  This is suggesting that ‘land surveyor’ has 74,000 searches monthly. Now, if you rank on the first page of Google, you might be expecting 74,000/30= 2,400 searches/day. This doesn’t mean you will get that many clicks, but you would be exposed to that many searchers. And, depending on your ranking on the first page, you might get a large percentage of these clicks.

Results also show us relevant Keyword ideas. If we look to the list, we can see ‘land surveyor jobs’ as a High-Medium Traffic Keyword as it has  5,400 local monthly searches and seems to be a fit and closely related to our target market.

As for generating Keyword ideas, Google will only give you 100 keywords maximum if you do not have an Adwords account. If you have an Adwords account and are signed in, it can give you up to 800 keywords. Since creating an Adwords account is free, it would be easy to look find those 800 keywords.

Lastly, we will quickly touch an underutilized section in the Google Adwords Keyword Tool which is the website box as show below.

The Google Adwords Keyword Tool Website Box

This section allows you to check what keywords a particular website is targeting.

This can be helpful especially if you are a newbie to a specific target market and you already know your top competitors in that same target market.

All we need to do, as shown above, is to put in the competitor’s website and search for the keywords they are being found for. This will give us a list of all the prominent keywords that the website uses and allows us to match the competition for those keywords.

Since we now have one or more keywords related to our target market, our next step is finding out how to use these keywords efficiently on our websites, blog posts and articles, ads and other components of your marketing campaign. Choosing the right keywords will surely help us get onto Google’s first page.

How to use these keywords to help in your online marketing campaign is another lesson or really a series of lessons on Search Engine Optimization.

I hope this Google Adwords Keyword tool guide will help you to find your best Keywords.  




   

For Better SEO, Go Local – Hire an SEO Company Auburn

Choose a local SEO Company Auburn to boost your local business market.

With Google's Blended Place Search rankings, marketing pros say Search Engine Optimization (SEO) is no longer an option. In fact, good SEO is the most powerful factor in determining your visibility.

seo company auburnSo what are the characteristics of a good SEO and how can we distinguish just the ordinary SEO from it? How does a good SEO outperform hundreds of other SEO companies? Maybe the others who know a little about Search Engine Optimization claim that it’s no rocket science. That can be acceptable; however, it takes skills, expertise, and experience to get the SEO job done in a professional way which is essential to secure a long term ranking and, of course, success for your business.

A good Search Engine Optimization is characterized by the results when the job is done and you get your web page ranked effectively. Over time, you will see the trend; profit wise. But it is helpful to somehow have an idea on how to tell that a certain SEO company Auburn offers what you are looking for before paying them to get the job done. You don’t have to look very far for you can find one from a number of local SEO companies. AuburnBusiness.com, an SEO company Auburn, has gained a good reputation, find out how.

It is better to start your search from your local area. You won’t need to deal with time differences, project delays, and sometimes, communication problems. The things that determine a good SEO company Auburn are:

1.     Technical know-how. Everyone can read online about Search Engine Optimization. But the technicalities can never be earned by simply reading. To know, understand, and become proficient to it, one needs to put their hands on. Practice and experience are two great teachers.

2.     Tenure. Since we mention about practice and experience, a good SEO company Auburn has been in this field of expertise for some time. You can’t just learn good SEO in days, weeks, or month’s time.

3.     White hat SEO. While others practice black hat SEO just to get their or the client’s web page ranked, a good SEO practices white hat SEO which secures your web page for long term ranking with good reputation.

4.     Strategies, focus, and practices. It is important to know how they do the job. A good SEO hooks you up with their business and keeps you well informed and updated with transparency. They will never hesitate to give you news whether it’s good news or something that might have challenged them. A good SEO company Auburn is confident that they can turn challenge into an opportunity of success.

With these characteristics, you can tell how a good SEO company Auburn outshines with great success through its competency, expertise, and proficiency. Good SEO develops comprehensive plan to an approach for every web page they put their hands on. They don’t just focus on adding keywords, but by thinking outside the box and going beyond just the keywords, they as well look at the web site’s architecture to devise a more thorough action plan.

Will Internet Marketing Work for Your Business? – An SEO company Auburn might help!

SEO Company Auburn helps you reach your local and international market

SEO company auburnThis is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet marketing campaign.

Before making the decision to embark on an Internet marketing campaign you should carefully consider your target audience. The Internet is used widely around the world but whether or not members of your target audience are likely to utilize the Internet to research or purchase the products or services you sell is not guaranteed. This is significant because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts is not worthwhile.

Employing an SEO company Auburn

Conducting market research can do a great deal to help you determine whether or not you should invest in an Internet marketing campaign for your business. This step is very important because it will give you a good indication of whether or not you should even begin marketing your business on the Internet. Hiring a firm specializing in market research such as an SEO company Auburn is recommended because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts. If they determine your business can benefit from an Internet marketing campaign, it is time to start thinking about how you want to advertise your business online.

Again, seeking the help of professionals like an SEO company Auburn can be an extremely worthwhile investment. If you are not well versed in the industry of Internet marketing, hiring SEO company Auburn with a great deal of expertise in this industry can be very helpful. They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet marketing campaign and evaluating the results of marketing efforts to determine which strategies are working and which are not.

The potential for success with an Internet marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website judiciously on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.

Search engine optimization (SEO) is one of the most important aspects of any Internet marketing campaign. SEO is so important because it dictates the ranking of your website on popular search engines. Internet users value these results and are not likely to seek out websites which do not rank well with search engines. Conversely, high ranking websites can enjoy a great deal of increased website traffic as a result of these rankings.

Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites which direct users to your website. These links are important in an Internet marketing campaign. First of all many search engines factor inbound links into their ranking algorithms which means inbound links can result in higher search engines rankings. Also, these links can be used directly by website users to access your website. This means you can gain traffic directly from these links.

Another way to enjoy a successful Internet marketing campaign is to orchestrate an affiliate marketing campaign. Affiliates are essentially website owners who place a banner ad on their website to direct traffic to your website. Typically, affiliates are only compensated when the advertisement on their website produces a desired effect such as enticing the users to click through the advertisement, resulting in a sale or resulting in another action such as filling out a survey or registering with your website. Affiliate marketing can not only be highly effective but it is also cost effective because you only pay the affiliates when they produce results.

Call AuburnBusiness.com at (888) 316-4124 and learn how you can increase your profit through internet marketing. We are an SEO company auburn who aims to help local businesses get online – where the $money$ is!


How Internet Marketing changed the World

-=- Internet Marketing is indispensable, learn how it makes the world go round -=-

The internet is probably man's greatest innovation. You can see and talk to your friends from the other side of the world through the Skype, make friends through Facebook, Stalk your favorite celebrity through Twitter, Go shopping in ebay, pay your bills and access your bank accounts online, and even do business through the internet. The possibilities are virtually unlimited. I wouldn't be surprised if babies will soon be born with iPads .;)This video I found in Youtube.com is a good one, it shows "good-to-know"  facts on how internet marketing is taking over the world. 

The Internet made the world smaller. So, don't let your business get left behind, stay ahead of your competition through Internet marketing. It's the cheapest yet the most effective way to reach your local market.

Not much of an internet savvy? Don't worry, allow auburnbusiness.com help you with your internet marketing campaign by simply calling us at   (888) 316 4124 or fill out our contact request form. We here at Auburnbusiness,com are committed to put your local business on the internet because we believe that's where the $Money$ is.