Welcome to AuburnBusiness.com. We are a professional online marketing company for local business. We help local businesses get found in their local market by using search engine optimization strategies that produce high search engine results. Our goal is for our client to have multiple listings on the front page of Google for their main keywords.
With more than 35 years of business experience, our team has helped multiple companies to achieve first page search engine ranking results. We want to help you get your local business online – where the $Money$ is.
Why Land Surveyors MUST Be Online
Keith works with only one local surveyor per city or town. No city is too small for internet marketing. If you have more than 2 competitors, you need to be found on Google ahead of them, preferably in 1st place. Call Keith Today at (334) 826-6677.
People search with a goal in mind. They need help. They need a quote. They need someone nearby who can do the work. That sounds obvious, but many websites chase the wrong keywords. Business owners looking for local service lead strategies often focus on traffic numbers and miss the searches that actually bring calls and quote requests.
Traffic can go up. Calls stay flat.
Keywords work best when they match what people actually type when they need a service.
A person searching “brick repair cost near me” is closer to hiring than someone searching “what is stone masonry.”
The takeaway is simple: choose keywords based on buying intent, not traffic numbers.
Why Search Volume Can Fool You
Big search numbers look good in reports.
They can also waste time.
Many broad terms attract readers who are learning. They are not ready to hire anyone.
Examples:
brick masonry
stone wall ideas
outdoor fireplace designs
These searches may bring visitors. They do not always bring jobs.
A local service business needs action searches.
Examples:
brick repair near me
stone patio estimate
masonry company near me
outdoor fireplace contractor
The wording changes. The intent changes too.
Intent matters more than raw search volume.
Look for “Need Help Now” Searches
Some searches show clear action.
These are often called high-intent keywords.
People use them when they need work done soon.
Watch for words like:
near me
company
services
quote
cost
estimate
contractor
repair
Examples:
Lower intent:
“how long do brick walls last”
Higher intent:
“brick masonry contractor”
One person wants information.
The other person may need a quote today.
That difference matters.
Match Keywords to Real Services
Many businesses write pages for terms nobody searches.
One service can create several search opportunities.
Skip random topics.
Stay close to real customer needs.
Check What Google Already Shows
Google gives free clues.
Type a keyword into search.
Look at:
People Also Ask
Suggested searches
Related searches
Scroll to the bottom.
Patterns show up fast.
If people keep searching similar phrases, there is demand. Write them down. Simple research often beats expensive software. Businesses often review brick and stone work examples before creating content because real project ideas can reveal the wording customers actually use.
Pay Attention to Problem Searches
Many people search for problems before they search for services.
That creates missed opportunities.
Examples:
cracked brick wall
uneven stone steps
retaining wall leaning
outdoor fireplace damage
Those searches reveal pain points.
Create content around problems connected to your service.
People rarely wake up and search “masonry consultation.”
They search for the issue causing stress.
Avoid Keywords That Fight Each Other
Businesses create ten pages that target nearly the same phrase.
Google gets confused.
Traffic splits.
Rankings become weak.
Examples:
Page one:
Brick repair
Page two:
Brick wall repair
Page three:
Residential brick repair
Those may sound different.
Google often sees them as closely related.
Build one strong page instead of several weak copies.
Watch Search Intent Before Writing
Ask one question:
“What does this person want right now?”
Someone searching:
“how long do stone patios last”
I want information.
Someone searching:
“stone patio contractor”
I want a service.
The page should match the search.
A blog post should answer questions.
A service page should help people take action.
Wrong match. Weak results.
Right match. Better leads.
Simple Keyword Process for Local Service Companies
Use this checklist:
List every service
Add customer problems
Add action words
Search Google suggestions
Review People Also Ask
Group similar phrases
Build one page per topic
Don’t overcomplicate it.
Most businesses already have useful keyword ideas sitting in customer emails, phone calls, and quote requests.
Guardrails Before Choosing Keywords
Avoid these common mistakes:
Chasing search volume alone
Creating duplicate pages
Picking terms unrelated to services
Writing for search engines instead of people
Targeting broad phrases with weak buying intent
Stuffing keywords into every sentence
A keyword is not valuable because many people search it.
It becomes valuable when the right person searches for it.
FAQs
How many keywords should a page target?
One main topic works best. Add closely related terms that fit naturally.
Should every service get its own page?
Usually yes. Different services often have different search intent.
Are long keywords useful?
Yes. Longer searches often show stronger buying intent.
Should I target broad industry terms?
Not always. Broad searches often attract research traffic.
Can customer questions become keywords?
Yes. Calls, emails, and quote requests often reveal useful search phrases.
