Discover Local Online Success: Three Smart Ideas to Enhance Your Local Visibility

The more visible you are online, the more opportunities you can find to build your small business. Here are three additional solutions to supercharge your Google search visibility – and drive next-level success. These ideas aren't new, but have a fresh look at them now and you may find all-new opportunities for creating simple, inexpensive changes that can quickly raise your local online visibility.

  1. Leverage local affiliations. Are you a part of the community Chamber of Commerce, Rotary Club, or Better Business Bureau? Do you participate in a nearby chapter of your trade or professional organization or an alumni association? First off, make sure the names of those organizations are spelled out in text on your web page so the search engines like google can read them. After that, look at including affiliations in the business outline you post on local search directories like Google Places. Lastly, make use of your affiliations to generate those all-important back links by placing a link to your website on their site.
  2. Build your online reputation. Search on the internet to find your personal name and the name of your business. At the very least, you want google search to include a Facebook profile, information from the "ABOUT" page from your website as well as your company listing in online directories. If you don't have an appealing internet reputation, build it! Get yourself listed at LinkedIn or improve your profile if you are already a member – and participate in – a few applicable groups.
  3. Landing pages. Look at the webpages you have on your existing website. Try turning them into keyword-rich landing pages. This will give you a chance to have multiple pages from your site appear in the local search results. For instance, the SERVICES page(s) of your site is a great place to incorporate descriptive words and phrases pertaining to your company. Make sure you add the keyword details in your webpage tags and meta descriptor also.

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