Is your Internet Marketing Campaign Working for You?

 

internet marketingDetermining whether or not your Internet marketing campaign is working for you is a very important part of the advertising process. This is so important because while there is a great deal of Internet marketing which can be done without a great deal of expense, other types of Internet marketing do have financial costs associated with them. Also, in both cases there is a time and energy burden to orchestrating the Internet marketing. For all of these reasons it is important for business owners to continuously evaluate their marketing techniques and strategies to determine what is working and what is not. This will help the business owner to focus his efforts on marketing strategies which are providing positive results as opposed to those which are either not providing results or are only providing lackluster results. This article will examine a few different marketing strategies as well as how business owners can evaluate the effectiveness of these strategies.

Affiliate marketing is certainly one of the most cost effective Internet marketing strategies available. This marketing strategy involves having other website owners known as affiliates post an advertisement on their websites to direct Internet traffic to your website. This marketing strategy is cost effective because in most cases the affiliate is only paid when he produces a desired result such as enticing an Internet user to click through the advertisement or to purchase a product or service once they click through the ad. While the business owner is only paying for the advertisement when it produces a desired effect, it is still worthwhile to evaluate the effectiveness of these ads to determine whether or not they are working well.

Fortunately affiliate marketing ads have a natural feedback mechanism which makes it easy to evaluate how well the ad is working. This feedback is provided in the form of code imbedded in the advertisement which specifies which affiliate generated the website visitors. This information is provided for the purposes of issuing payment to the affiliate but it can also provide the business owner with useful information on which affiliate ads are the most effective. This information is especially useful when the affiliates are posting different ads. The business owner may conclude the ads posted by the more successful affiliates are more appealing to potential customers and may opt to use this style of ad for all of their affiliates.

Business owners who use Internet marketing strategies such as posting on message boards to promote their business might want to consider asking customers to complete a short survey when making a purchase. This survey can include useful demographic information which is always helpful for marketing as well as information regarding where the customer learned of the products or services you offer. Including the message board web address as one of the responses will give you a good indication of whether or not the message boards are helping to drive customers to your website. You may also have some unofficial feedback in terms of the response to your postings on the message board. If the general consensus is in support of your posts, you may infer you are generating some interest in your business or website through this tactic.

Finally, an Internet marketing strategy can be evaluated by studying website traffic results as well as sales receipts. Anytime you implement a new Internet marketing strategy or technique it is worthwhile to study your website traffic reports and sales receipts carefully to determine whether or not there is a spike in either traffic or sales immediately after the marketing effort. For example, if you send out an e-newsletter to those who have requested additional information about your products or services, you may notice there is an increase in traffic or sales soon afterwards. This is a good indication the e-newsletter was well received and effective. However, if there is not a marked increase in traffic or sales subsequent to the e-newsletter it indicates the marketing effort was not effective.

AuburnBusiness.com will help you with your internet marketing campaigns. We'll make sure that your local business will get found on the internet – where the $money$ is. Call us today at (888) 316 4124. 

Hiring a Consultant for Internet Marketing

 

SEO expert auburn alIf you are considering jumping into the world of Internet marketing but do not have experience in this type of marketing, it is definitely worthwhile to consider hiring a consultant to assist you in your advertising endeavor. This is important because they can do a great deal to assist you in ensuring that the marketing effort is a success. You may pay more for their services than you would to handle the Internet marketing on your own but the results you gain from the effort will likely be significantly higher. Hiring a consultant to assist you in your Internet marketing campaign is even a worthwhile endeavor if you have some experience in Internet marketing but are competing in a competitive niche and need some additional assistance to help you rise above the competition.

 The key to hiring a consultant to assist in an Internet marketing campaign is to hire the right consultant. You will find there are many different options available to you as Internet marketing has become a huge industry. However, not all consultants are created equal. You may find that some consultants can create significantly better results than other consultants. There are, however, a few characteristics to look for when seeking a qualified consultant in the Internet marketing industry. Surprisingly cost is not one of the most important considerations. Experience and past performance are much more important. You can compare costs among consultants who are similarly qualified but using cost as a primary source of evaluation is not recommended.

Experience is very important when it comes to selecting a consultant to assist you in an Internet marketing campaign. Experience is critical because consultants who have a great deal of experience also have a great deal of understanding of which techniques work best and which techniques are not as effective. This can save you a great deal of time and money as there will likely not be as much experimentation necessary as there would be with a less experienced consultant. More experienced consultants will also likely be better skilled at dealing with clients and will likely answer your questions more quickly and keep you better informed about the progress of your Internet marketing campaign. All of this is important because you will likely be very interested in receiving progress reports and staying up to date on everything that is going on with your Internet marketing campaign.

Seeking out a consultant in the Internet marketing industry with an excellent past record of performance is also very important. This is so important because consultants who have had a great deal of success in the past will likely have a great deal of success while assisting you as well. Past performance is considered to be one of the best indications of future performance. This does not mean that new consultants are necessarily going to perform poorly but there is some risk involved in selecting a consultant who does not have a great deal of experience or who has not performed well in the past. You can feel much more confident putting your Internet marketing campaign in the hands of a consultant who typically generates the type of results you are looking for in your own Internet marketing campaign.

Once you have evaluated consultants on the basis of experience and past performance, it is time to start considering price. Considering price early in the process of seeking a consultant may cause you to be influenced by price over performance. Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money. However, once you have narrowed your list of potential consultants down to a few qualified candidates, it is definitely time to start comparing prices. Once you are confident each of the candidates on your list is well qualified, choosing the least expensive candidate is worthwhile. However it is important to note all of the fees involved to ensure you are making an accurate cost comparison.

Allow AuburnBusiness.com to handle your internet marketing campaigns. With years of experience and countless of very satisfied customers, we have proven that our SEO strategy works. Call us today at  (888) 316-4124, and let's discuss how we can help your local business get online – Where the $money$ is.

 

Internet Marketing the Easy Way

 

Just like there are no magic weight loss cures or ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee Internet marketing success. However, Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry. This article will discuss some of the simplest Internet marketing strategies business owners can implement to promote their business online.

Participation in industry related message boards is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are websites which provide a forum for Internet users who share a common interest to share information related to this subject or just socialize. Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. It also gives the business owner the opportunity to promote his own website. Many message boards allow users to place a link to their own website in their signature. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place in their signature.

Additionally, some message boards may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer his link in response to questions and comments when doing so is relevant and offers something of value to the online conversation. However, care should be taken to carefully review the terms of service and all guidelines on the message board before posting links to ensure this is not a violation of the policies of the message board. Failure to adhere to message board policies may result in removal from the message board or the posts being viewed as spam by other users.

Another simple, but effective, Internet marketing strategy is to hire a consulting firm with search engine optimization (SEO) experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education, the ability to hire a qualified SEO firm is as simple as knowing how to interview candidates and select the most qualified one. Handling your own SEO efforts can be rather difficult but hiring another firm to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic. This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best ranking websites when they search for a particular term.

Similarly another simple way to enjoy Internet marketing success is to hire a consulting firm to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full time job. Business owners may have a great deal of difficulty trying to run their business and organize their Internet marketing. Outsourcing this work eases the burden on the business manager and will likely produce more favorable results.

Allow AuburnBusiness.com to help you in marketing your business online. Call us today at  (888) 316 4124 or fill out a contact form request and let's discuss how we can get your business online – where the $money$ is!

Internet Marketing with an E Newsletter

 

internet marketingOne very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy.

The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for a couple of reasons. Most importantly this type of strategy does not help you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have damaging consequences such as loss of business or even harsher penalties.

A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner. Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.

The content of your e-newsletter should be considered next. This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements. Keeping direct advertising to a minimum is ideal but it is acceptable to use soft advertising techniques to promote your products or services. The copy in your e-newsletter should insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips. Links to your own website or to other websites which might be of use to your target audience can also be included. These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.

If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are providing your readers with top quality content. Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together. 

Allow Auburnbusiness.com to help you with your e-newsletter. We have top-notched writers and graphic designers that would surely engage your readers to the e-newsletters you'll be sending. Call us at (888) 316-4124 and let's discuss your success. We'll help you get you business online – where the $money$ is!

Are You Already Marketing Your Local Business On The Internet?

 

Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.

Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.

Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.

Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.

Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.

We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.

Don't get left behind, your competitors might have already been marketing their local  businesses online. Allow us at Auburnbusiness.com to help you. We specializes in increasing small to medium scale businesses' online visibility. Contact us anytime at (888) 316-4124 and let's talk about getting your local business online, where the $money$ is!

 

Sale, Sail, or Sell? Which is Correct?

 

Who is doing your online advertising? Is it your brother’s smart high school kid, your daughter, or somebody “in the business” who doesn’t know how to use basic grammar they learned in high school?


This guy is actually in the business and is advertising through LinkedIn that he’s in the “Marketing and Advertising Industry” AND that he specializes in Creative Ad Copy. I guess “sale” is the creative way to spell “sell” now days.  If you’re like me (and I hope you’re not) these kind of grammatical errors bug you to death. Of course, sometimes it’s not this important. We’ve all heard of mis-worded ads or billboard signs. This happens every day. My point is, you don’t want this from someone who SPECIALIZES in “Creative Ad Copy, Online and Offline marketing for companies that need leads generated to [sale] specific product and services.” (By the way, shouldn’t products be plural here?)

I hope you get the point here. Make sure you know who is doing your online advertising, and by all means, check out some of their work and their personal social media sites. Choose a professional, and make sure they can spell professional.

(For John’s information, you have a sale, you sell products, you never sail products, unless you sell sailboats. “She sells sea shells by the sea shore.”)

How to Update Your Tired Local Business Website

How long has it been since you've updated your website? A lot of business owners think that once they have a website, they're done. But these days growing your business means making your website the hub of your entiremarketing strategy. By keeping your site up to date and active, you have a far better chance of capturing the attention of search engines — and customers.

 


Here are five easy, inexpensive ways to recharge your website.

 

1.      Create "landing pages" within your website. Instead of trying to describe everything you do for all your different types of customers on your front page, create audience-specific pages within your site. That way, when you decide to run online and print ads aimed at a particular audience, you can feature the "landing page" URL of that page — not a generic home page. This also allows you to laser target specific keywords on these pages, which makes them more likely to rank on the search engine results page.

 

2.      Post your customer reviews. Before making purchases, people want to hear what other people like them are saying about the product or the customer service of your company. Encourage your customers to review you on your local business directories, or directly on your website. Make sure you post these reviews on your website after you get their permission.

 

3.      Make new offers that your visitors want. Think about updating your home page with a new relevant offer — a new FREE ebook, a seasonal sale item, a coupon, etc. These new offers should also be mentioned on your business directory listings that accept them, like Google Places, Local.com, Kudzu, etc.

 

4.      Add a video. Videos are especially good for introducing your business, offering a quick tip or demonstrating a product. Many computers have built-in cameras so it's easy to make a basic "talking head" video or a product demonstration video.

 

5. Add social media links. Create a Facebook page for your business and provide a link to the site on your website's home page. Also consider posting information on how to follow you on Twitter,LinkedIn or other groups to which you belong and contribute. 

 

Your website is a very important first step on your overall online marketing strategy. It is also the place where you will convince your site visitors to make that call to you. SO, your website pages should be optimized, both for search engines as well as your human visitors. AuburnBusiness.com is ready and able to help you create an overall web presence campaign that will not only get your ranked higher on the search engines but lead to more phone calls to your business. Call us at (888) 316-4124.

Use Multiple Keywords to Multiply Local Search Success

 

It can be difficult to settle on one keyword phrase—and pin your entire search marketing program on its success. It's especially tough if you offer a variety of different products or services. A single keyword term may not deliver the full potential of Internet search marketing. But how do you find the right keyword phrases? And how do you use them all—without spending a fortune on a pay-per-click campaign? Here are few of our suggestions:

1.How to find the best keywords: Start by looking at the products and services you offer. Next, look at what keywords are already driving natural search engine traffic to your site. Your website analytics should show you what search terms are being used. Zero in on your top terms and then add the all-important local component.

2.How to plan your search strategy: Once you've identified your set of keyword phrases, optimize your website's home page for those phrases. Ideally, you could create landing pages for each phrase. Each landing page can then be optimized for one of the specific search terms so that searchers can click directly to a description of the related product or service.

3.How to make everything easier: 

AuburnBusiness.com will help your business get found by potential customers by increasing your web visibility. We do this by using a coordinated online marketing campaign, designed specifically for your local business.  Call [number] and find out how easy it is to get more customers and beat your competition. 

The more ways you can give people to find you, the more chances you have to convert searchers into customers. That's why incorporating multiple keyword phrases into your search strategy can make such a difference.


Turn Targeted Messages into Valuable SEO

 

 

Because micro-site content is highly targeted, you can use search engine optimization (SEO) techniques to pack the site with highly targeted search phrases. A micro-site is a smaller website which is created in addition to your main website. The smaller site concentrates on one or two main keywords and other closely related keywords to those main ones.  This creates valuable keyword density you could never achieve on a general main website. Plus, the specificity of your geo-targeted micro-site means you can capture local search traffic on highly specific keywords, and then link from the micro-site to the main website. One other advantage of these keyword rich sites is they are usually much easier to get ranked locally.


Here are four smart ways to use geo-targeted micro-sites:


1.      Niche marketing: a full-service law firm might create a micro-site targeted at people seeking family, employment, and business immigration matters—e.g.GreenCardHouston.com.


2.      Special offers: the micro-site's URL (web address) can be used in radio or email campaigns advertising a particular limited-time offer. With good SEO, the site can also flag search trafficthat might have never heard the radio ads or received the emails.


3.      Editorial content: a party planning business might create seasonal micro-sites with editorial content (such as tips for hosting Thanksgiving dinner or planning a New Year's celebration). Each micro-site would link back to a specific landing page on the main site, bringing the party planner highlyqualified search traffic. Usually those searchers who have gone through this "sorting" are ready to purchase.


4.      Specific products or services: a restaurant might create a separate geo-targeted micro-site describing its capabilities for catering business meetings. The micro-site could not only go into more detail on this specific service, it could also be richly optimized for search engines with a variety ofrelevant keyword phrases.


There is an important advantage in markets where you face a lot of competition. For example, a color specialist at a salon might face stiff competition for keywords such as "hair salon." With a micro-site, however, the salon could provide editorial content that funneled SEO traffic down to a more specific phrase such as, "color specialist" and even feature the domain name: HairColorSpecialistInTuscon.com. The geo-targeting would take care of the local filtering and the optimized words on the pages would help the micro-site rise in organic search.


In another example, a flooring installation company called Easy Flooring Service wants to attract homeowners specifically for carpet installation. The company develops a micro-site such as "CarpetInstallationBoston.com" that features information about the carpet and installation services they offer. The micro-site's pages are tailored to the needs of prospective buyers and the content on these pages links back to the main Easy Flooring Service website.


Local Success Tip: Getting a geo-targeted micro-site setup and ranked in Google is easy and affordable. You just have to have the help of a company who has experience with this type of work. AuburnBusiness.Com has a proven track record of placing local businesses on the front page of Google by implementing a coordinated plan for internet marketing. After achieving this front page position, we work to keep the business there and to increase their exposure to the local market. To learn more, call us at (888) 316-4124 or visit www.AuburnBusiness.Com.

 

 

Discover Local Online Success: Three Smart Ideas to Enhance Your Local Visibility

The more visible you are online, the more opportunities you can find to build your small business. Here are three additional solutions to supercharge your Google search visibility – and drive next-level success. These ideas aren't new, but have a fresh look at them now and you may find all-new opportunities for creating simple, inexpensive changes that can quickly raise your local online visibility.

  1. Leverage local affiliations. Are you a part of the community Chamber of Commerce, Rotary Club, or Better Business Bureau? Do you participate in a nearby chapter of your trade or professional organization or an alumni association? First off, make sure the names of those organizations are spelled out in text on your web page so the search engines like google can read them. After that, look at including affiliations in the business outline you post on local search directories like Google Places. Lastly, make use of your affiliations to generate those all-important back links by placing a link to your website on their site.
  2. Build your online reputation. Search on the internet to find your personal name and the name of your business. At the very least, you want google search to include a Facebook profile, information from the "ABOUT" page from your website as well as your company listing in online directories. If you don't have an appealing internet reputation, build it! Get yourself listed at LinkedIn or improve your profile if you are already a member – and participate in – a few applicable groups.
  3. Landing pages. Look at the webpages you have on your existing website. Try turning them into keyword-rich landing pages. This will give you a chance to have multiple pages from your site appear in the local search results. For instance, the SERVICES page(s) of your site is a great place to incorporate descriptive words and phrases pertaining to your company. Make sure you add the keyword details in your webpage tags and meta descriptor also.

AuburnBusiness.Com uses powerful solutions for obtaining search engine results that will get your business ranked like never before. Call (888) 316-4124 now to increase your chances of customers finding your local business online by as much as 500%!