Use Multiple Keywords to Multiply Local Search Success

 

It can be difficult to settle on one keyword phrase—and pin your entire search marketing program on its success. It's especially tough if you offer a variety of different products or services. A single keyword term may not deliver the full potential of Internet search marketing. But how do you find the right keyword phrases? And how do you use them all—without spending a fortune on a pay-per-click campaign? Here are few of our suggestions:

1.How to find the best keywords: Start by looking at the products and services you offer. Next, look at what keywords are already driving natural search engine traffic to your site. Your website analytics should show you what search terms are being used. Zero in on your top terms and then add the all-important local component.

2.How to plan your search strategy: Once you've identified your set of keyword phrases, optimize your website's home page for those phrases. Ideally, you could create landing pages for each phrase. Each landing page can then be optimized for one of the specific search terms so that searchers can click directly to a description of the related product or service.

3.How to make everything easier: 

AuburnBusiness.com will help your business get found by potential customers by increasing your web visibility. We do this by using a coordinated online marketing campaign, designed specifically for your local business.  Call [number] and find out how easy it is to get more customers and beat your competition. 

The more ways you can give people to find you, the more chances you have to convert searchers into customers. That's why incorporating multiple keyword phrases into your search strategy can make such a difference.


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Turn Targeted Messages into Valuable SEO

 

 

Because micro-site content is highly targeted, you can use search engine optimization (SEO) techniques to pack the site with highly targeted search phrases. A micro-site is a smaller website which is created in addition to your main website. The smaller site concentrates on one or two main keywords and other closely related keywords to those main ones.  This creates valuable keyword density you could never achieve on a general main website. Plus, the specificity of your geo-targeted micro-site means you can capture local search traffic on highly specific keywords, and then link from the micro-site to the main website. One other advantage of these keyword rich sites is they are usually much easier to get ranked locally.


Here are four smart ways to use geo-targeted micro-sites:


1.      Niche marketing: a full-service law firm might create a micro-site targeted at people seeking family, employment, and business immigration matters—e.g.GreenCardHouston.com.


2.      Special offers: the micro-site's URL (web address) can be used in radio or email campaigns advertising a particular limited-time offer. With good SEO, the site can also flag search trafficthat might have never heard the radio ads or received the emails.


3.      Editorial content: a party planning business might create seasonal micro-sites with editorial content (such as tips for hosting Thanksgiving dinner or planning a New Year's celebration). Each micro-site would link back to a specific landing page on the main site, bringing the party planner highlyqualified search traffic. Usually those searchers who have gone through this "sorting" are ready to purchase.


4.      Specific products or services: a restaurant might create a separate geo-targeted micro-site describing its capabilities for catering business meetings. The micro-site could not only go into more detail on this specific service, it could also be richly optimized for search engines with a variety ofrelevant keyword phrases.


There is an important advantage in markets where you face a lot of competition. For example, a color specialist at a salon might face stiff competition for keywords such as "hair salon." With a micro-site, however, the salon could provide editorial content that funneled SEO traffic down to a more specific phrase such as, "color specialist" and even feature the domain name: HairColorSpecialistInTuscon.com. The geo-targeting would take care of the local filtering and the optimized words on the pages would help the micro-site rise in organic search.


In another example, a flooring installation company called Easy Flooring Service wants to attract homeowners specifically for carpet installation. The company develops a micro-site such as "CarpetInstallationBoston.com" that features information about the carpet and installation services they offer. The micro-site's pages are tailored to the needs of prospective buyers and the content on these pages links back to the main Easy Flooring Service website.


Local Success Tip: Getting a geo-targeted micro-site setup and ranked in Google is easy and affordable. You just have to have the help of a company who has experience with this type of work. AuburnBusiness.Com has a proven track record of placing local businesses on the front page of Google by implementing a coordinated plan for internet marketing. After achieving this front page position, we work to keep the business there and to increase their exposure to the local market. To learn more, call us at (888) 316-4124 or visit www.AuburnBusiness.Com.

 

 

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Discover Local Online Success: Three Smart Ideas to Enhance Your Local Visibility

The more visible you are online, the more opportunities you can find to build your small business. Here are three additional solutions to supercharge your Google search visibility – and drive next-level success. These ideas aren't new, but have a fresh look at them now and you may find all-new opportunities for creating simple, inexpensive changes that can quickly raise your local online visibility.

  1. Leverage local affiliations. Are you a part of the community Chamber of Commerce, Rotary Club, or Better Business Bureau? Do you participate in a nearby chapter of your trade or professional organization or an alumni association? First off, make sure the names of those organizations are spelled out in text on your web page so the search engines like google can read them. After that, look at including affiliations in the business outline you post on local search directories like Google Places. Lastly, make use of your affiliations to generate those all-important back links by placing a link to your website on their site.
  2. Build your online reputation. Search on the internet to find your personal name and the name of your business. At the very least, you want google search to include a Facebook profile, information from the "ABOUT" page from your website as well as your company listing in online directories. If you don't have an appealing internet reputation, build it! Get yourself listed at LinkedIn or improve your profile if you are already a member – and participate in – a few applicable groups.
  3. Landing pages. Look at the webpages you have on your existing website. Try turning them into keyword-rich landing pages. This will give you a chance to have multiple pages from your site appear in the local search results. For instance, the SERVICES page(s) of your site is a great place to incorporate descriptive words and phrases pertaining to your company. Make sure you add the keyword details in your webpage tags and meta descriptor also.

AuburnBusiness.Com uses powerful solutions for obtaining search engine results that will get your business ranked like never before. Call (888) 316-4124 now to increase your chances of customers finding your local business online by as much as 500%!

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Self-Help – Wait to Worry

I came across an article recently called "Wait to Worry" by Vicki Hitzges and thought it could help if you tend to worry:Dont Worry - Wait To Worry

I used to worry. A lot. The more I fretted the more proficient I became at it. Anxiety begets anxiety. I even worried that I worried too much! Ulcers might develop. My health could fail. My finances could deplete to pay the hospital bills.

To get some perspective, I visited a well known, Dallas businessman, Fred Smith. Fred mentored such luminaries as motivational whiz Zig Ziglar, business guru Ken Blanchard and leadership expert John Maxwell. Fred listened as I poured out my concerns and then said, "Vicki, you need to learn to wait to worry."

As the words sank in, I asked Fred if he ever spent time fretting. (I was quite certain he wouldn't admit it if he did. He was pretty full of testosterone-even at age 90.) To my surprise, he confessed that in years gone by he had been a top-notch worrier!

"I decided that I would wait to worry!" he explained. "I decided that I'd wait until I actually had a reason to worry-something that was happening, not just something that might happen-before I worried."

"When I'm tempted to get alarmed," he confided, "I tell myself, 'Fred, you've got to wait to worry! Until you know differently, don't worry.' And I don't. Waiting to worry helps me develop the habit of not worrying and that helps me not be tempted to worry."

Fred Smith would frequently ask the audiences what they were worried about this time last year and he would get a lot of laughs, because most people can't remember. Then he would ask if they have a current worry – you see nods from everybody. Then he would remind them that the average worrier is 92% inefficient – only 8% of what we worry about ever comes true.

Worrying is different than concern. It's OK to be concerned about something, but when it turns to anxiety or hand-wringing worry, then it's bad for us and we lose our focus. Don't let worry blur your focus.

Quotes:

"Anxiety does not empty tomorrow of its sorrow, but only empties today of its strength." – Charles Spurgeon

Song "They That Wait" – Isaiah 40:31

They that wait upon the Lord will renew their strength;
They will mount up with wings like eagles.
They will run and not grow weary;
They will walk and not faint.
Teach me, Lord; teach me, Lord, to wait.

Photo courtesy Flickr by [ Roberto Bouza ]

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Time Management: Reduce Email Clutter

If you're like most people, every month the list of to-dos, appointments and demands grows larger. There are times when life can be a little overwhelming. Are you ready to simplify your days so you can live life on your terms?

email clutterA little technology can go a long way in getting your life in order while saving time and minimizing stress. But, technology that causes more stress isn't really helping you. E-mail has become a great source of stress for a lot of people, including yours truly. Where do you start?

Go on an e-mail diet. Unsubscribe from EVERY electronic mailing and commercial list that you never read. For me, this cut down about 20% of my daily e-mail. This only takes a little time but will pay long-term dividends. Most e-mail lists offer a way to unsubscribe near the bottom of the e-mail. It's actually the law. If they don't and you can't seem to get off the list, then block the e-mail using your e-mail software's tools. For those on Facebook, you should stop all of the notifications from being sent to you. If you love Facebook, set a time each day to get on and catch up.

DRAFT your e-mail. You'll be amazed at what a difference following this quick tip will do for your e-mail inbox. It's an acronym that stands for "Discard," "Refer," "Act," "File," or "Table." Here's what they all mean…
 

  • DISCARD: Trash it. If it will never be retrieved again, don't keep it. Remember that your e-mail folders are for storing information and resources, not a dead storage place. Just delete it.
  • RESPOND: If someone else can respond to the e-mail for you, or if someone else needs the information, pass it on or give it up! Don't get caught in a paper trail jail. Here's where some of you need to be aware of what you do to others by passing on trivial information. Most of us don't care about seeing the redneck lion (a dog shaved to look like a lion.) While I enjoy humor as much as anyone, this takes time and some folks don't appreciate it. Your friends will like you much more if you don't send them this kind of e-mail clutter. Try to keep this type of "information" limited to Facebook or some other type of social media site.
  • ACT: Act on it now. Don't procrastinate. Answer routine e-mail immediately. If not, the time needed to tackle your e-mail later on can snowball! This will created a new source of stress.
  • FILE: File it in subfolders. If you don't have these setup already, start with major categories and then get more detailed as warranted. You can have subfolders of subfolders but it's probably not wise to go much deeper than this. There are other tricks to help in finding that filed e-mail later.
  • TABLE: Table it. If you need it at some time in the near future, other than today, place it in a simple "follow-up" system for easy, quick access! Use this sparingly and set aside a time on your schedule to "follow-up."

Set a Computer Curfew. Give yourself a "computer curfew" and plan to check your e-mail at only certain times of the day. By setting limits, e-mail will be less likely to take over your entire day. This goes double for Facebook time.You've Got Mail

Quotes:
"Productivity is determined not by work… but by EFFECTIVE actions disguised as work." — Doug Firebaugh

"You don't have to be great to get started, but you have to get started to be great." –  Les Brown

"Don't wait. The time will never be just right." — Napoleon Hill

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SUPERCHARGE YOUR GOALS AND MAKE THEM WORK!

I'd like to re-blog an e-mail I found again recently.  I've read a number of good e-books and articles on goal setting.  This is fairly short and to the point.  Enjoy!
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SIMPLE WAYS TO SUPERCHARGE YOUR GOALS AND MAKE THEM WORK!

by Chris Widener

Goals. Most people have a love-hate relationship with goals. They love them because they are such a great idea and a wonderful way to motivate us to achieve, as well as evaluate our progress, but hate them because, for many, they more often than not go unattained and simply frustrate them. This isn’t what goals should do!

So here are some simple ways to set goals so that we achieve them! After all, what good is a goal if it isn’t something you achieve? Here are some simple steps you can take to make sure that you see change in your life this year.

Narrow your focus. That’s right, start small. Pick two or three areas tops, that you want to work on. Too many people say to themselves, “I want to do this, and this, and this, and this…” and they end up doing nothing! Most of what you do throughout your day can be done without a lot of mental or emotional exertion, but change isn’t one of them. So focus down to a couple. This way you can get some victory in these areas. Here are some areas to think about: Physical, Intellectual, Emotional, Spiritual, Financial, and Relational. What areas need some work? Now, what one thing should be the first item on the change list? The others will come later, but for now, you should focus on two or three total.

Keep the long term in mind, but set your sights on achieving your goals in the short term. Do you want to lose 75 pounds? Good. Long term, you will. But for now, think short term. Don’t think about losing 75 pound by the end of the year. Think about losing 5 pounds in the first two weeks. This does two things. First, it makes it urgent. Instead of blowing it and saying, “Oh well, I still have 10 months to lose the 75 pounds” (because eventually that becomes 2 months to lose 75 pounds), your goal is only two weeks out. This is better in terms of reaching your goal. Secondly, as you reach these shorter goals, it gives you regular victories instead of regular progress. Progress feels good, but achieving a goal is awesome!

Reward yourself when you achieve the goal. When you lose the 5 pounds in two weeks, treat yourself to a grandé whole-milk mocha. But just one! Then get back to your goal for the next two weeks. This puts a little fun back into the process of self-control and self-discipline. You will look forward to the reward, and when the going gets tough, you will say, “two more weeks, two more pounds, then…”

That’s it. I truly believe that it can be that simple for you.

If you need a little bit more help, I’ve added a few more ideas.

1. Don’t bite off more than you can chew. Instead of saying, “I am going to quit my three packs a day habit, cold turkey,” say “I am going to drop to a pack and a half a day.” You can always make new short-term objectives when you have achieved the first ones. Give yourself small victories a little at a time. Instead of saying “I am going to lose 75 pounds,” say “I am going to lose 20 pounds.”

2. Be specific in your timeline. Don’t just say, “I am going to lose 20 pounds.” Say, “I am going to lose 20 pounds by April 15th.” This way, when you start to be tempted in the ice cream aisle in the middle of February, you can say, “Nope, only 10 more pounds to go in a month and I am not going to blow it.”

3. Post your resolutions where you will see them every day. This will keep the resolution in the front of your mind at all times. Instead of forgetting that you are trying to lose weight and ordering a big, thick porterhouse, you will have been reminded earlier that day that you need to go with something a little on the lighter side. It will help your will beat your desire.

4. Find an encouraging person, who you respect, to keep you accountable. This person should ask you, at an interval established by the both of you, how it is going. They must be the encouraging type, though. If you are blowing it, they can say, “Well, that’s okay, get back to it tomorrow.” If you are doing well, they can say, “Awesome job. I’ll talk to you next week.” You will look forward to their weekly encouragement.

5. Find a partner. That’s right, someone who is trying to accomplish the same thing (or something different if need be). Just make sure that they really want to change, or they will end up just bellyaching about how hard it is and you will both fall into the abyss.

6. Write down a list of all of the benefits that will come if you accomplish this. If it is losing weight it might be something like this: Feel better, better self-esteem, longer life, clothes are more comfortable, no more time spent sewing on popped buttons, wife says you look 22 again, etc. If it is quitting smoking, it may look like this: Better breath, no more brown fingers, no more wrinkles on my face, no more red eyes, no more smelly clothes, longer life, wife don’t make me spend two hours a day on the back porch, etc. This will help you see what you will get from accomplishing your resolution.

7. Plan a reward if you accomplish your goal. It can be anything from small to large. If you drop the 20 pounds, go out for dinner and dessert. Then get back to losing the next 20. If it is quitting smoking, go on a mini-vacation. Whatever you do, reward yourself. Or let a spouse or a friend pick the reward. Then splurge and enjoy!

Chris Widener is an internationally recognized speaker, New York Times and Wall Street Journal best-selling author and TV and radio host. He is the author of eight books and audio series as well as over 400 success articles. To learn more or to order Chris’s products, including his newest book Above All Else, , The Art of Influence, or Twelve Pillars co-authored with Jim Rohn, or his newest CD series, Twelve Pillars—The Skills You Need to Succeed, click here.

Quotes:

"Far better to dare mighty things, to win glorious triumphs, even though checkered by failure, than to take rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory, nor defeat."Theodore Roosevelt

"Pick battles big enough to matter, small enough to win."Jonathan Kozel

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Web Presence: Introduction

Web Presence | Website | Keywords | Business

 
Each company that wants to succeed today must have a web presence. AND, your web presence is a lot more than your website. The components of your web presence are:
  • Your Website
  • Your Blog
  • Your Social Media Sites (Facebook, Twitter, LinkedIn, etc.)
  • Your Online Advertising & Promotional Campaign
  • Your Traffic Generation Methods (Paid & “Free”)
  • Your Company Newsletter
All of these components, taken together, form your web presence. They all work together to support each other. The ultimate goal of your web presence is to generate leads for your business. Your web presence IS your lead generation funnel.
 
The key to effective internet marketing of your local business is to connect to your preferred audience, or preferred customer. For example, if you are in the legal business, you probably don’t need to connect with an internet user in Sri Lanka that’s looking for someone to help with a divorce proceeding. You will more than likely want to connect with someone within 50 to 100 miles. So, you would target your audience geographically and based on specific keywords. Likewise, if you’re in the Air Conditioning repair business in Alabama, you don’t need to connect with people in Maine. Again, geography and keywords are important.
 
Your whole web presence should be built around your major keywords. This keyword identification is the first step in any web presence and online marketing campaign. After identification of your major keywords, then you can identify what you want your website name to be, the subject of the site's content, your article subjects for your blog, your topics for your social media posts, and your online advertising keywords. Your selected keywords are woven throughout all of your web presence components.
 
Using these keywords throughout all of your traffic and lead generation methods makes your site more “relevant” to the search engines (Google, Yahoo, Bing, etc.) which in turn sends you more traffic. The relevancy of your sites and their “ranking” also helps you with costs for the paid online advertising. The search engines are looking to provide their clients (those people searching for information) what they are looking for. And, if your site is relevant, then you will be given a higher ranking.
 
Relevancy is determined by how close a match your content, advertising, and keywords are to what the searcher is looking for. SO, this all has to be coordinated.
 
Remember, you only need to have a web presence IF you want to succeed. If you don’t care about business success, then don’t worry about any of this. You can now go back to your Farmville site on Facebook. But, IF you want to succeed, come back and visit us for future articles in this series.
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WordPress Word Camp Savannah

Know how sometimes you sit in a class and at the end you feel like your head is full. Well, i had 5 or 6 of those classes yesterday at the WordPress WordCamp in Savannah, Georgia. I'll fill you in on what I learned over the next few days. That is if I remember the way home.

Here I am with Matt Thomas (designer of the 2010 WordPress Theme) and Matt Mullenweg (co-founder of WordPress.)  These two guys were very friendly and available to the little guys at the conference. I was impressed with both of them. They seem like very down to earth guys.

Matt Thomas, Keith, and Matt Mullenweg

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Welcome!

Welcome to AuburnBusiness.com. We are a professional online marketing company for local business. We help local businesses get found in their local market by using search engine optimization strategies that produce high search engine results. Our goal is for our client to have multiple listings on the front page of Google for their main keywords.  With more than 20 years of business experience, our team has helped multiple companies to achieve first page search engine ranking results. We want to help you get your local business online - where the $Money$ is.

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