Hiring an Alabama SEO Company can save you time, money, and stress

Learn what can an Alabama SEO Company do for your local business.

Alabama is the 23rd most populated state in the US with almost 4.8 million residents recorded in 2010 Census. Alabama also has over 100,000 non-farm businesses or establishments. Because of that, Alabama is considered one of the most promising places to do business. To do so, you need to be known by your local customers. And, with all the competition, separating yourself can be daunting. This can be done through print ads, TV commercials, or through the internet. To reach your customers you must have a search engine optimized website. You can do this yourself or hire an Alabama SEO company to do the work for you. This article will discuss how hiring an Alabama SEO company saves you time, money and stress.

An Alabama SEO company saves you time

Alabama SEO CompanyIf you are like most Alabama business owners you live by the motto "Time is Money". Doing SEO by yourself could take weeks, months, or even years for you to actually see significant results. If incorrectly done the best you can hope for are no results at all. What may happen is damaging your position in the search engines. That is a waste of time.

Since Alabama caters to a lot of local businesses, you would definitely not expect to have the only "clothing business" in town. So that means you will be torn between managing your business and taking care of your online exposure. However, if you hire an Alabama SEO company who knows the local market pretty well, they could study your competition's ad strategy. You would then stand a good chance to outrank your competition and gain more profit.

An Alabama SEO company saves you money

Alabama SEO CompanySEO has two branches; the Paid Per Click (PPC) and Organic SEO. Pay Per Click provides you faster exposure since your website will be listed on the side of the search result list where it will be labelled as a "sponsored link". This is a good strategy if you have available funds. These campaigns do not come cheap. If you wish to have your website continually featured for "hot" keywords, Pay Per Click is a bidding process where you will find keywords that suit your business and bid on them. The cost depends on how popular your chosen keywords are and how high or low the competition is.

Organic SEO on the other hand is technically free and a very effective method if you are aiming for a long term goal. This can be done through careful keyword research, matched with "on page" and "off page" optimizations. Some organic SEO techniques include, but are not limited to, social bookmarking, article marketing, video marketing, blogging, and a lot more.

Procuring the services of a local Alabama SEO company would save you money as they can do the organic SEO for you or a combination of both PPC and organic at a price within your budget. The fact is search engine optimization is cheaper than print and TV ads.

An Alabama SEO company reduces your stress

Alabama SEO CompanyAs mentioned, doing SEO work by yourself is a trial-and-error process which could take a lot of time especially if done incorrectly. Hiring your local Alabama SEO company could reduce your stress since they are experts who are well equipped with the knowledge, skills, and of course, patience to do SEO. With these experts to help you, you can concentrate on managing your business as they will be the ones who will go through the trouble and stress of making sure your business will be found by your target market.

Indeed, hiring an Alabama SEO company will help save you time, money, and stress, but be careful in choosing one as there are a lot of companies who are filled with empty promises. Hear them out and get the feel as to whether they can be trusted. After all, you are putting your business fate in their hands.

 

 

 

Allow AuburnBusiness.com help you.. We'll work within your budget without sacrificing the quality of our services. You may contact us at (888) 316 4124 or better yet, fill out our contact form request. We are the Alabama SEO company that fulfills its promise, and that is to get your local business online – where the $money$ is.

 

 

 

 

Overcoming Procrastination

 

This article is a “re-blog” (my cute term like re-tweet referring to when I want to just copy completely something I read from someone else) of an email I received from Anthony Trister at Coffee Shop Millionaire. I thought it was worth sharing in its entirety. If you know me, you know this is a big problem of mine. I hope you enjoy the info also.

Overcoming Procrastination

Procrastination is one of those topics that, it seems, I cannot write enough about. There isn’t a person among us who doesn’t procrastinate, and that’s a fact of life.

It’s deep within us. We think we’re going to do something later, or read that classic novel later, or learn French later. But we always overestimate how much we can do later, and we overestimate the ability of our later selves to beat procrastination.

If our current self can’t beat procrastination, why will our future self do it?

I thought I should cover some of the best procrastination-beating strategies, in light of my recent book, focus. People seem to want ways to beat procrastination, so they can actually get down to focusing.

Here’s a quick guide. Why We Procrastinate

Let’s take a quick look at what makes us procrastinate. There are several reasons, which are related in various ways:

1. We want instant gratification. Resting on the couch is thought of as nicer, right now, than going on a run. Reading blogs is easier, right now, than reading a classic novel. Checking email or Facebook is easier, now, than doing that project you’ve been putting off. Eating chocolate cake is tastier, right now, than eating veggies.

2. We fear/dread something. We might not write that chapter in our book because there are problems with the writing that we haven’t figured out (often because we haven’t thought it through). Or we might be afraid we’re going to fail, or look ignorant or stupid. We’re most often afraid of the unknown, which has more power because we don’t examine this fear — it just lurks in the back of our minds. Dreading or fearing something makes us want to put it off, to postpone even thinking about it, and to do something easy and safe instead.

3. It’s easy – no negative consequences right now. When we were in school and had a teacher looking over our shoulders and scolding us if we didn’t do our work, we tended to do the work (until some of us learned that we could tune out the scolding, that is). But when we got home, sometimes no one would be looking over our shoulders … so there wasn’t any immediate negative consequence to watching TV or playing games instead. Sure, we’d get a bad grade tomorrow, but that’s not right now. The same is true of using the Internet or doing other kinds of procrastination tasks — we’ll pay for it later, but right now, no one is getting mad at us.

4. We overestimate our future self. We often have a long list of things we plan to do, because we think we can do a lot in the future. The reality is usually a little worse than we expected, but that doesn’t stop us from thinking the future will be different yet again. For the same reason, we think it’s OK to procrastinate, because we’re going to do it later, for sure. Our future self will be incredibly productive and focused! Except, our future self is also lazy, and doesn’t do it either. Damn future self. Four Powerful Solutions

Now that we know the problems, the solutions aren’t that hard to figure out. Just don’t put them off, OK?

1. Stop and think. When we allow the above thoughts to go on without really being conscious of them, we procrastinate. When we actually pause and think about those thoughts, we can rationally see that they’re wrong. Instant gratification in the form of goofing off or eating junk food can lead to problems later. Fears are overblown and shouldn’t stand in our way. Not having negative consequences now doesn’t mean there won’t be consequences later. Our future self isn’t as bad-ass as we like to think. So think about what you’re doing, and start to do the more rational thing. Use the strategies below as well, but thinking is the start.

2. Enjoy the process. When we dread something, we put it off — but instead, if we can learn to enjoy it, it won’t be as hard or dreadful. Put yourself in the moment, and enjoy every action. For example, if you want to go out to run, don’t think about the hard run ahead, but about putting on your shoes — enjoy the simplicity of that action. Then focus on getting out
the door — that’s not hard. Then focus on warming up with a fast walk or light jog — that can be nice and enjoyable. Then feel your legs warm up as you start running a little faster, and enjoy the beautiful outdoors. This process can be done with anything, from washing dishes to reading to writing. Enjoy yourself in the moment, without thinking of future things you
dread, and the activity can be very pleasant and even fun. And if it is, you won’t put it off.

3. Set up accountability. If no one is looking over our shoulder, we tend to let ourselves slack off. So set up a procrastination-proof environment — find people to hold you accountable. I joined an online fitness challenge this month, for example, so that I’d report my workouts to the forum. I’ve done the same thing for running, quitting smoking, writing a novel. You can even just use your friends and family on Facebook or email.

4. Block your future self. Your future self is just as likely to put things off. So block that sucker. Use a program like Freedom to block your Internet access for a predetermined amount of time, so your future self has to actually focus instead of reading blogs. Turn off your cable TV, get rid of the junk food in your house, cut up your credit cards … do whatever it takes
to make it really hard for your future self to procrastinate or give in to temptation, or at least force your future self to pause and think before he
does anything dumb. A Different Mindset

Three other things that must be said about procrastination:

1. Do what excites you. If you do what you’re excited about most of the time, you’ll be less likely to put it off. Focus on why it excites you, rather than the dreaded aspects of the activity. I do this and my procrastination is lower than ever.

2. Productively procrastinate. If you’re going to procrastinate, do other productive things instead. So if you don’t want to do your project, at least get some smaller tasks done. Read more.

3. Sometimes, procrastination is OK. I’m not anti-procrastination, at all. This guide is for those who want to beat it, but in my book, lazing around can be a beautiful thing. Reading stuff on the Internet that I’m interested in isn’t a bad thing. Sometimes, give in to procrastination. But other times, you might want to get off that lazy butt and actually accomplish something.

Make it a great day! – Anthony Trister, Coffee Shop Millionaire



5 Reasons Why You May Prefer Dedicated Website Hosting for Your Business

When it comes to hosting your company website, you only have two options – a shared server or a dedicated one. Both plans have advantages and disadvantages, so you'll want to understand what each one is and how they work differently before making your decision. 

A server is simply a place where you can store your data. Think of it like a 'home' for your website. Just like you put your personal belongings in your house, your server lets you keep your website belongings with them. Let’s look further at how dedicated website hosting can be a good option.

Some businesses opt for a shared server. This is like renting a room at a hotel. You know others are nearby, but you still have your own private room – or in this case, your website. A dedicated server is one that you rent and only you use. 

Renting a dedicated server is like renting the entire hotel. The question you have to ask yourself is, “Do I need to rent just a room or the entire hotel?” Below are five reasons why you might want to choose a dedicated server. 

First, a dedicated server allows you to have security. With a shared host, if someone else installs a malicious script by accident, the hosting company might have to shut down some or all of the server until the script is found and removed. But if you're on a dedicated server, you don't have to worry about someone else installing a bad script because you have the final say over who has access to your server. 

Second, a dedicated server often allows your customers to view your website easier. If you're sharing a server with others and someone installs software that causes the server to run slowly, then you may see high bounce rates. By having a dedicated server, you can control which software is installed and decrease your bounce rate.  

A third reason you might want dedicated website hosting for your business is the total control it allows you to have. Since shared hosts involve others, you might be restricted in what you can do with your website. For the good of everyone, hosting companies often have to put limits on your account. 

For instance, you may only be allowed to install a certain number of scripts or you might have to send in a request in order to use PHP (a coding language that is commonly used to build online software). With your own dedicated server, you can do what you want on your website without hosting restrictions. 

The fourth reason you might want a dedicated server is the ability to fully customize your hosting plan. You can choose the RAM, the operating system and more to create an environment that is perfect for hosting your website. 

The fifth reason to use dedicated website hosting server is that they are great for companies running web applications. If you launch an application that becomes the next big thing or your web application suddenly sees millions of users daily, you'll need the space that a dedicated server allows you.

5 Ways Online Marketing Drives Ecommerce

In the online marketing article “5 Ways Inbound Marketing Drives B2B Ecommerce” the author talks about how businesses can attract more business from other businesses. (Yes I know that sentence should be edited but I just like it.) I want to turn this around a little and write about how your local business can attract more business period. This may be from other businesses OR from individuals.

online marketingI think most of you would admit that you don’t reach ALL the people in your local market area with your message. And, ALL the people in your market don’t know about your business and what it offers. SO, how do you reach them?

As we’ve said MANY times before and as I’m sure you have heard others say, the Internet is currently the BEST way to reach your potential customers. And Search Engines are the most used method on the internet for your customers to find you. So, it would follow that, getting ranked high on local searches for your industry is the key to getting you more business.

Creating and deploying relevant, dynamic content through Online Marketing:

1.      Sets your company up as an online marketing industry thought leader.

By creating the relevant content that is needed for a successful online marketing campaign, you automatically get your company name out there as a leader in your industry. The more your audience finds your content in their Google searches, the more they will look to your for industry-related information in the future.

I have proven this in my land surveying business. I had one caller say “man, you have the front page wrapped up. Everything I clicked led me to your company name.” Just the volume of information and seeing your name multiple times lends credibility. And, if the content is relevant and your call to action is effective, you will get the call.  

2.      Positions your company as THE resource for industry-related information.

By creating the relevant content that is needed for a successful online marketing campaign, you naturally end up with a library of relevant, industry-related information. When this is housed on your website and indexed by the search engine crawlers your Ecommerce site will quickly become the destination of choice for information on your industry.

Again, if you can stand another personal reference, I recently received a call from an employee of our engineering examination organization, NCEES, in Washington, DC. The woman was creating a presentation to be shown to all Engineers and Land Surveyors about professional licensing. She had found one of my local “authority sites” that had some photos that she wanted to use. This told me that we were getting our message out there AND that we had used some relevant images on our site.

3. Attracts search engine crawlers with relevant, fresh content.

Search engine crawlers LOVE new content. An effective online marketing campaign requires that you create and publish relevant content on a regular basis. This naturally attracts the crawlers to your site on a more frequent basis, which in turn drives your site up in the search engine rankings.

4. Drives more qualified traffic to your site via better search engine results.

Of course, the higher you rank on the Search Engine Results Page (SERPs), the more likely you are to “get the click-through.” And, more clicks equal more traffic to your site, which leads to more calls to your business. Page 2, or worse, ranking just doesn’t get it. You MUST be on Page 1. And, if possible, have multiple entries on Page 1. This is completely possible in local search for most industries.

5.      “Forces” your company to create relevant, dynamic content on an on-going basis, perpetuating your online marketing success.

In order to stay on the front page and especially to stay among the top 3, you MUST consistently create and publish exceptional content. This content feeds the search engine crawlers and generates inbound leads, creating a positive feedback loop. Online marketing isn’t something you try once or twice and expect immediate results. It’s a way of marketing that takes consistency.

Ecommerce is an essential growth strategy for your company that you can use to attract new customers and increased revenues. Utilizing online marketing techniques in combination with your keyword-relevant website will ensure your ongoing success.

Call AuburnBusiness.Com TODAY at (888) 316-4124 or send us a contact form request to discuss how an online marketing campaign can help your local business reach more customers.

Using Message Boards for Internet Marketing

 

internet marketingInternet marketing is a very wide term which can be used to encompass a variety of marketing techniques which are used online. Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing but there is even more to Internet marketing than those concepts. Promoting your website or business on message boards can also be considered to be Internet marketing. In fact this is one of the simplest and least expensive Internet marketing options available. This article will examine how savvy business owners can use Internet message boards wisely. It will also explain how message boards can be misused and rendered ineffective as well.

 

Message boards are essentially online meeting places. In general most message boards are focused on a particular niche subject and encourage those who share an interest in this particular subject to get together to discuss relevant issues, ask questions, provide advice and even just socialize. Message boards can focus on any subject imaginable they may focus on a particular baseball team or just the sport of baseball in general. Message boards can focus on subjects such as politics, television shows, bands, current events, jobs, hobbies or any subject imaginable. Savvy Internet marketers can take advantage of these message boards to reach a target audience without investing a great deal of money.

 

Consider a business in which the focus of the business is to assist people in finding jobs which offer telecommute options. The concept of working from home is becoming increasingly popular and there are many websites which focus on this subject. Likewise there are also many message boards devoted to the topic of working from home. Here those with an interest in the subject meet to discuss issues such as finding employment where working from home is an option, working around the schedule of your children, setting up a home office, dealing with friends or family members who don’t respect your working hours and paying taxes on freelance assignments. A business owner who actively participates in this message board can take the opportunity to post a link to his website when it is relevant and offers something of value to the conversation. This is worthwhile because the message board features a high concentration of your target audience members.

 

When using message boards to promote your business, it is important to ensure you are following the rules associated with the message boards. Message boards may have restrictions regarding the posting of links and failure to abide by these restrictions may result in you being banned from the message board. For this reason it is important for anyone who is interested in using message boards for promotion of their business to carefully read the user agreement to ensure they are not violating any of the rules. It is also important to simply use common sense when promoting your business on a message board. Just because the rules do not restrict posting links, does not mean you should spam the board with your link. Take care to only include y our link when it is relevant. This will prevent message board users from assuming your link is just worthless spam.

 

Finally, when using message boards to promote your business it is important to be courteous to other message board users and to keep all posts professional. This is important because you and your business are much more likely to be taken seriously if you act professionally and responsibly. You should maintain this degree of professionalism even in posts which do not include your business link. This is important because other message board participants will remember you by your user name and will not be likely to take you seriously if you have previously made posts which were offensive, mean spirited or inaccurate. For this reason it is important to act as a representative from your company at all times. 

Starting an Affiliate Marketing Campaign

 

Some business owners opt to start an affiliate marketing campaign as part of their overall marketing strategy. In most cases the affiliate marketing campaign is only a small portion of the overall marketing strategy but there are some business owners who opt to rely exclusively on this type of marketing. The main purpose of doing this is to save money while still achieving valuable advertising. However, once a business becomes more successful they should consider being more proactive and combining affiliate marketing with other types of Internet marketing such as placing banner ads and orchestrating an email marketing campaign. This article will take a look at what affiliate marketing is and will provide insight into why this is popular and how it can be used effectively. 

An affiliate marketing campaign is essentially a situation where other website owners place ads for your business on their websites. These website owners are known as affiliates. It is important to understand how this type of marketing works. In general the affiliates are given code for your banner ad to place on their website and given the freedom to promote their own website as they see fit. In promoting their website they are also attracting attention to your website because of the banner ad directing visitors to your own website.

 One of the most appealing elements of affiliate marketing is the affiliate is only compensated when he produces a desired result. This means the business owner is not obligated to pay the affiliate unless the affiliate is successful. Success may be defined as generating traffic to the website, resulting in a sale or even resulting in the Internet user registering on your website or filling out a survey. The compensation for affiliates is generally based on cost per click, cost per lead or cost per sale. Cost per click and cost per lead are usually paid in terms of a flat fee which is awarded to the affiliate each time an Internet user either simply clicks through the banner ad on his website or performs a specific action after clicking through the ad. Cost per sale may result in the affiliate being awarded a flat fee or a percentage of the sale depending on the agreement between the business owner and the affiliate.

 The most effective use of affiliate marketing is to actively seek out affiliates with a proven track record of promoting the businesses which they support. Most affiliate programs are open to anyone with a website and it is not necessarily damaging to allow those who are not particularly knowledgeable about marketing to run your banner ad but it is far more worthwhile to seek out affiliates who are quite adept and generating website traffic to their own website. This is important because the more visitors they receive each month the more likely your website it to receive interest from visitors who click on the affiliates banner ad.

Another aspect of affiliate marketing which can contribute to success or failure is the design of your banner ads. It is important to remember affiliate marketing is viewed the same way other types of marketing are viewed and care should be taken to create banner ads which will be appealing to your target audience. This means everything from the colors of your ad to the size and style of the font should be carefully considered to create an appealing advertisement.

Placing Banner Ads

 

seo auburn alabama

Placing banner ads can be a highly effective way to market your business on the Internet. Banner ads are essentially advertisements which appear on a website, usually in the form of a combination of graphics and text, to encourage Internet users to click through these advertisements to your website. The most common form of banner ads is an advertisement which appears on the top of a website and spans the width of the webpage. These advertisements derived their name from the similarity to a banner but technically banner ads can come in a variety of shapes and sizes. This article will take a look at the effectiveness of banner as well as methods for placing these banner ads.

 Banner ads can be highly effective if used properly. However, placing your banner ad all over the Internet with very little consideration to whether or not the location is likely to be beneficial to your business is not a good idea and can be a tremendous waste of money as well as other resources such as time and effort. Therefore business owners who are considering using banner ads to promote their business should spend some time to learn how to use banner ads effectively and to find ideal location for placing their banner ads.

 The most ideal location for a banner ad is prominently displayed on a website which receives a great deal of website traffic and also complements your products and services well without providing direct competition for your products or services. As an example consider a business owner who specializes in selling athletic shoes specifically for runners. Buying banner ad space on a website which offers advice on training for running events and provides information on upcoming races would be an excellent idea. This website attracts visitors who have an interest in running and are likely to purchase athletic shoes but does not sell running shoes directly. This means the website attracts members of your target audience but does not compete for your business.

In addition to purchasing banner ad space, some business owners opt to join banner ad exchange groups. This is an alternative in which the business owner does not pay for their banner ad to be placed on another website but in exchange they agree to post one or more advertisements on their own website. This is a very affordable option for placing banner ads but it is not always the best strategy. This is because the business owner often has little input into where their banner ad appears and has limited input into the banner ads which appear on his website in return. In most cases, business owners have the ability to decline to host advertisements which they deem to be offensive but cannot specifically choose the banner ads they must post.

Finally, when posting banner ads, business owners should be aware of the effectiveness of the ads they place. They may choose to post different designs for their banner ad on different websites but they should monitor the results of their advertising to determine if one style is more effective than another. This information can be very important. If one style is enjoying a great deal of success while the other style is not, the business owner may wish to use the more successful style for all of their banner ads or to redesign the less successful style to make it more appealing to Internet users. 

Learn more about placing banner ads to your site and how to get your site found in google. AuburnBusiness.com is an SEO company in auburn alabama that will help you get your local business get more profit by allowing your customers find you in the internet – where the $MONEY$ is.. call us today at (888) 316 4124.

Know Your Audience When Marketing Online

 

 

Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.

As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign. Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographical information for the target audience. The results should also include information on how to reach this target audience. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.

Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate. Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.

The aesthetic appeal of a website can greatly contribute to how the website is viewed by the members of the target audience. A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics. This will help to ensure the target audience enjoys the website. Conversely if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.

The copy you include on your website should also take your target audience into consideration. Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience. When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.

Finally, when a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience. You may wish to include audio and video clips on your website but these clips should appeal to the target audience. For example if your website sells skateboards you might consider incorporating audio clips from punk rock bands as opposed to country music bands. There may be some skateboarders who enjoy country music but in general punk rock music more closely represents the skating culture. Keeping these details in mind is very important for Internet marketing.

Allow auburnbusiness.com to help you target the right audience for your business. We are an auburn SEO company that is dedicated to help get local businesses online – where the $money$ is. Call us today at (888) 316 4124.

Evaluating the Response to Your Internet Marketing

 

SEO company auburnStarting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.

Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.

Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style. Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.

Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.

Call your local SEO auburn company, AuburnBusiness.com, at (888) 316 4124 and let's discuss how we can help you get your local business online while you continue doing what you do best – managing your business.

Is your Internet Marketing Campaign Working for You?

 

internet marketingDetermining whether or not your Internet marketing campaign is working for you is a very important part of the advertising process. This is so important because while there is a great deal of Internet marketing which can be done without a great deal of expense, other types of Internet marketing do have financial costs associated with them. Also, in both cases there is a time and energy burden to orchestrating the Internet marketing. For all of these reasons it is important for business owners to continuously evaluate their marketing techniques and strategies to determine what is working and what is not. This will help the business owner to focus his efforts on marketing strategies which are providing positive results as opposed to those which are either not providing results or are only providing lackluster results. This article will examine a few different marketing strategies as well as how business owners can evaluate the effectiveness of these strategies.

Affiliate marketing is certainly one of the most cost effective Internet marketing strategies available. This marketing strategy involves having other website owners known as affiliates post an advertisement on their websites to direct Internet traffic to your website. This marketing strategy is cost effective because in most cases the affiliate is only paid when he produces a desired result such as enticing an Internet user to click through the advertisement or to purchase a product or service once they click through the ad. While the business owner is only paying for the advertisement when it produces a desired effect, it is still worthwhile to evaluate the effectiveness of these ads to determine whether or not they are working well.

Fortunately affiliate marketing ads have a natural feedback mechanism which makes it easy to evaluate how well the ad is working. This feedback is provided in the form of code imbedded in the advertisement which specifies which affiliate generated the website visitors. This information is provided for the purposes of issuing payment to the affiliate but it can also provide the business owner with useful information on which affiliate ads are the most effective. This information is especially useful when the affiliates are posting different ads. The business owner may conclude the ads posted by the more successful affiliates are more appealing to potential customers and may opt to use this style of ad for all of their affiliates.

Business owners who use Internet marketing strategies such as posting on message boards to promote their business might want to consider asking customers to complete a short survey when making a purchase. This survey can include useful demographic information which is always helpful for marketing as well as information regarding where the customer learned of the products or services you offer. Including the message board web address as one of the responses will give you a good indication of whether or not the message boards are helping to drive customers to your website. You may also have some unofficial feedback in terms of the response to your postings on the message board. If the general consensus is in support of your posts, you may infer you are generating some interest in your business or website through this tactic.

Finally, an Internet marketing strategy can be evaluated by studying website traffic results as well as sales receipts. Anytime you implement a new Internet marketing strategy or technique it is worthwhile to study your website traffic reports and sales receipts carefully to determine whether or not there is a spike in either traffic or sales immediately after the marketing effort. For example, if you send out an e-newsletter to those who have requested additional information about your products or services, you may notice there is an increase in traffic or sales soon afterwards. This is a good indication the e-newsletter was well received and effective. However, if there is not a marked increase in traffic or sales subsequent to the e-newsletter it indicates the marketing effort was not effective.

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